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Healthcare social media marketing can be highly beneficial both for healthcare professionals and their target audience.
When used correctly, healthcare and social media are a powerful combination that can help raise awareness, combat misinformation, expand the reach of resources, answer questions in real-time, and collect valuable data.
But, this doesn’t mean that it’s all sunshine and unicorns on this side of social media marketing. When handling healthcare social accounts, you must be mindful of some traps you can easily fall into.
To help you come up with the best possible social media strategy for your healthcare practice or client, we’ve created this guide that covers:
- How is social media used in healthcare
- What are some healthcare social media marketing challenges and how to tackle them
- What social media channels should you consider as a healthcare professional
- Social media post examples from different healthcare branches you can use as inspiration
Source: https://www.sendible.com/insights/healthcare-and-social-media-marketing-guide-for-professionals
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