Guide to Getting Started With Franchise Social Media Marketing

Your daily insights into Social Media Marketing!

Recently, traditional marketing has seen a significant decline due to higher price points, lack of immediacy, insufficient targeting possibilities, and a substantial cultural change.

You see, during COVID-19, 50% of consumers became more digital, which directly resulted in new social media trends and an increased need for disruptive digital marketing.

But how does this exactly influence franchises? And how can franchisors and franchisees work together to create a single cohesive social media strategy?

In this article, we’ll take you through all these burning questions and many more:

• Why is social media marketing important for franchises?

• What challenges does social media pose for franchises?

• How does content governance help franchises manage and scale social media?

• How to create an effective social media strategy for franchise marketing?

• Bonus: Top 5 tips for franchises shared by Gavin Hammar, Founder of Sendible

Source: https://www.sendible.com/insights/franchise-social-media-marketing

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