Your daily insights into Social Media Marketing!
No one comments on your posts or shares them.
Wondering why all you get is radio silence when you publish a social media post?
There are a number of possible reasons, but the most likely one is that your copy is not tailored to your audience’s needs.
Fortunately, when it comes to raising the engagement level on your social media posts, the answers are as old as human psychology and advertising in general. The concepts are the same, even if the medium has changed and a few tweaks are necessary. Here are 10 tips that will get you more attention on social media:
- Define and express your unique selling proposition
- Focus on the benefits over the feature promotion
- Use PAS copywriting formula
- Use strong action verbs
- Leave them hanging
- Speak to each individual
- Give a sense of urgency
- Take a different angle
- Include a clear call to action
- Use an interesting quote or fact
Source: https://www.sendible.com/insights/10-copywriting-tips-to-drive-more-engagement-on-social-media
#marketingtips #digitalmarketing
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