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Should marketers be using TikTok for business?
It’s a big question, but the short answer is yes.
But wait, isn’t this a “dancing app” for Gen Z?
When it first became available worldwide in 2018, it indeed was an app that the younger audience used for entertainment. However, with time, the demographics changed, new opportunities arose, and in 2021 TikTok reached over 1 billion monthly active users.
And nowadays, we keep seeing this social media platform adjust features to capitalise on its key opportunity – social and e-commerce.
But even though we’ve witnessed numerous success stories and watched it transform into a powerful social media marketing asset, many brands still have reservations about including it in their strategy.
So, to help you decide whether you should use TikTok for business or not, we’ve created this mega-guide that covers:
- What is TikTok, and why should you be present on it
- What sort of content performs best on TikTok
- How to get started with TikTok for business
- How to create your first TikTok video
- How to make the most of TikTok
- How to create a community on TikTok
- [Bonus] Ideas for TikTok video content
Source: https://www.sendible.com/insights/tiktok-for-business
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