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TikTok is no longer an app for scrolling through Gen Z dance challenges. In fact, the gap between the typical Gen Z audience and the millennial audience is closing, giving brands the opportunity to reach wildly different demographics.
Chances are, the people you’re trying to reach are on TikTok. But how can you connect with them and how can you use the platform to grow and scale your business?
Source: https://www.sendible.com/insights/how-to-use-tiktok-to-promote-your-business
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