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It’s every brand’s dream to go viral on TikTok, but nobody really knows the rules of the game just yet. It’s only been in the last couple of years that brands have started using it to promote their business. And the latest e-commerce features and expanding ad options are a sign of a new direction. 

So how can you increase your chances of getting seen on TikTok and going viral?

Hashtags.

TikTok hashtags can be added to your posts to expose your account to new audiences. Users can click a hashtag in a post and scroll through all other posts that use the same hashtag, which can introduce your brand to people who might not otherwise have discovered it.

Source: https://www.sendible.com/insights/how-to-use-hashtags-on-tiktok

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