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TikTok, an international version of the Chinese social media platformDouyin, became available worldwide in August 2018.
In September 2021, TikTok reported that it had reached 1 billion monthly active users, and in that same year, Cloudflare ranked it as the most popular website of 2021, surpassing Google.
But, even though it had an astronomical success, numerous brands are still reserved when it comes to including it in their social media marketing strategy.
While some still perceive it as a Gen Z dancing app, others see it as the light at the end of the tunnel amidst all algorithm restrictions marketers have been facing on Instagram, Facebook, YouTube, and Twitter.
Some of the biggest worries are whether the target audience is on it, how to adjust the content to fit the needs of TikTok users, as well as how to create a strong community and use it to grow business.
Today, we’ll focus on community management, as TikTok savvy social media managers have reshaped this digital marketing branch for good:
- How did TikTok reshape community management
- How do you create a community on TikTok
- How can you use community management to grow brand awareness on TikTok
Source: https://www.sendible.com/insights/tiktok-community-management-tips
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