Your daily insights into Social Media Marketing!

Likes, comments, and shares are typically considered vanity metrics, but we love them because they show us that our audience likes what we’re posting. They can also help us collect some cool data that we can use to optimize our social media strategy in the future but, above all else, the more engagement you get, the more it impacts your exposure (a.k.a. reach).

With Facebook prioritising personal profiles so that brands invest in advertising, it’s becoming increasingly crucial to post interactive and engaging content.

Source: https://www.sendible.com/insights/interactive-facebook-posts-to-borrow-for-your-feed

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