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If a picture is worth 1000 words, the Instagram carousel is worth ten times more.
But we’ll get into this in a minute.
Instagram carousel posts as we know them today have been around since 2017. But it wasn’t until a couple of years back that they started to play a significant role in promoting businesses.
In fact, in 2017, only 3-4% of Instagram content consisted of carousel posts, and today, they make up almost a fifth of all published content. And we can only presume that the popularity of this format will continue growing. Especially now when Instagram has finally allowed auto-publishing of multiple image posts via third-party tools.
But before we touch on how to publish these posts, let’s have a look at:
Source: https://www.sendible.com/insights/how-to-use-instagram-carousel-posts
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