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Video content is key to a great social media strategy. In fact, video generates 12x more shares than text and images combined.
But video content only works if it’s optimised properly for your social media platforms.
Many marketers forget to add one crucial element before they post their videos: captions. Without them, you could miss out on 80%-85% of your target audience.
Source: https://www.sendible.com/insights/add-subtitles-captions-to-social-media-videos
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