Create a Social Media Content Calendar for Agency Clients

Your daily insights into Social Media Marketing!

Social media marketing is all about regularly connecting with your target audience through carefully planned content.

Sometimes this happens through a relatable Instagram Reel, an interactive poll on LinkedIn, one-on-one communication in the comment section or inbox, or a brand awareness Facebook ad. The possibilities for you to reach out to your client’s audience through social media channels are so vast that it becomes easy to get lost.

This is why having a social media content calendar is so important.

You see, digital marketing is highly dynamic. Algorithms change, trends come and go, new social media channels keep sprouting up and changing the familiar game (hint: we’re talking about TikTok).

But there is one thing that you can consistently rely on: a solid plan.

As Desiree Martinez says, A social media plan is like Chanel, it never goes out of style.

In this article, we’ll dive into:

1. What is a social media content calendar, and why do you need one
2. What are the benefits of a social media content calendar
3. How to go about creating social media calendar for your clients
4. Bonus: Access to a free social media holiday calendar [2022] created by Sendible for you

But before we tackle these questions, watch our video with agency owner Desiree Martinez, as she shares the planning process her marketing team uses when creating engaging content calendars for clients.

Source: https://www.sendible.com/insights/social-media-content-calendar-for-agencies

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